I called them the igeneration

Ok Dr. Jean was the first — but I swear I didn’t know

What was I doing in 2007? Well for the one thing I was about to make the most severe change of my entire life — second only to dropping out of college to start a BMX bike company at 19 (as told in my latest film 30 Bikes btw), Trailer here.

So maybe because I’d left my suit-and-tie advertising job for a completely unknown future, I sensed the content-creation world I was entering would require content (shocking), and therefore started a blog.